Business Lunch: Tourism, Community and the Outlook Ahead

Fresh from launching Destination BC’s new 2026–2028 strategy, Richard will share how the strategy plans to grow tourism in a way that delivers stronger returns, not just for visitors, but for businesses and communities like Whistler.

This is a rare opportunity to hear directly from provincial tourism leadership, gain clarity on where tourism is heading, and understand what it means for your business.

We’ll close with a facilitated discussion focused on Whistler, so you can connect the dots between provincial strategy and local opportunity.

Key Takeaways:
How Destination BC’s strategy is:
Growing tourism to drive visitation across both peak and off-peak seasons
Increasing stronger economic benefits for people living in BC
How the Super, Natural British Columbia® brand family, including iconic places and routes, are being leveraged to compete globally
What Destination BC’s strategy means in practical terms for Whistler business