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Business Lunch: Focused Growth, Lasting Impact: Tourism, Community and the Outlook Ahead

Date & Time:

June 19 @ 11:30 am - 2:00 pm
In 2026, Destination BC launched their 2026-2028 Corporate Strategy: Focused Growth, Lasting Impact – a visionary roadmap designed to double provincial tourism revenue by 2036, and to help create a better future, economically, socially, culturally and environmentally.

Join us in the Grand Foyer at the Whistler Conference Centre for a special business luncheon event with Richard Porges, President & CEO of Destination BC.

Fresh from launching Destination BC’s new 2026–2028 strategy, Richard will share how the strategy plans to grow tourism in a way that delivers stronger returns, not just for visitors, but for businesses and communities like Whistler.

This is a rare opportunity to hear directly from provincial tourism leadership, gain clarity on where tourism is heading, and understand what it means for your business.

We’ll close with a facilitated discussion focused on Whistler, so you can connect the dots between provincial strategy and local opportunity.

Key Takeaways:
How Destination BC’s strategy is:
Growing tourism to drive visitation across both peak and off-peak seasons
Increasing stronger economic benefits for people living in BC
How the Super, Natural British Columbia® brand family, including iconic places and routes, are being leveraged to compete globally
What Destination BC’s strategy means in practical terms for Whistler businesses today