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Principles of Digital Marketing and Social Media
June 20, 2022 @ 5:00 pm - 9:00 pm PDT
With the rise of Facebook, Instagram and Twitter drive modern action-‐sport marketing. Marketing plans rely on specialized marketing personnel to attract consumers to their operations. This course prepares students to become digital marketing managers with an emphasis on creating integrated social media marketing plans for clients. Students will research, evaluate and prepare digital marketing plans for a given brand or region. Additionally, students will manage and market social media elements as part of a hands-‐on curriculum developed to give students real-world experience.
The Principles of Digital Marketing and Social Media course is designed to provide participants with a foundation of skills used to navigate the world of marketing with regard to social media tools and strategies. Students will learn techniques they can immediately apply in the workplace The course discusses internet marketing in regards to leveraging social media to create a sound online marketing plan.
MINIMUM PARTICIPANTS
3 Students
LAB TIMES
2:00PM – 5:00PM